Digital commerce is becoming much more than a storefront. SAP Commerce Cloud is increasingly positioned around unified commerce, with a strong focus on AI-enabled selling, real-time inventory visibility, order orchestration, B2B self-service and consistent experiences across channels. SAP also emphasises composable storefronts and integration with enterprise systems through APIs and connected business processes. For companies, however, the real value does not come from the co

In November, we attended SAP TechEd 2025 in Berlin, where it was clear which direction the SAP ecosystem is heading: less manual work, more automation, and above all, stronger use of real-time business data. The most important takeaways for us as an implementation and development partner: • SAP Joule is becoming a serious part of everyday business processes, no longer just an assistant, but a tool that can suggest the next steps within a workflow. • SAP Business AI is gaining